Whether its health, car, life or any insurance at all. Choosing the right company to look after you and your family or business is very important. So is how you optimise your website.
BRW recently published the Top 25 Insurance Companies. Then Sticky put them to the online performance test with NLYZR.
NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.
How do Australia’s top Insurance Consultancies score…..
Ranked 1st
96.48/100 for Medibank Private
96.48/100 for Medibank Private
Ranked 2nd
91.4/100 for QBE
91.4/100 for QBE
Ranked 3rd
89/100 for GIO
89/100 for GIO
Ranked 4th
87.48/100 for RACV
87.48/100 for RACV
Ranked 5th
86.4/100 for AAMI
86.4/100 for AAMI
Ranked 6th
86.3/100 for RACQ
86.3/100 for RACQ
Ranked 7th
83.2/100 for Suncorp
83.2/100 for Suncorp
Ranked 8th
81.2/100 for Insurance Group Australia
81.2/100 for Insurance Group Australia
Note: ING is now called OnePath – They scored 28/100 when we tested the new site in December 2010. Admittedly it is a brand new site with no PageRank yet so it will improve over time.
Ranked 9th
80.8/100 for NRMA
80.8/100 for NRMA
Ranked 10th
75/100 for CGU Insurance
75/100 for CGU Insurance
Ranked 11th
74.98/100 for NIB Health Funds
74.98/100 for NIB Health Funds
Ranked 12th
74.4/100 for AXA Australia
74.4/100 for AXA Australia
Ranked 13th
73.6/100 for Super Cheap Auto Group
73.6/100 for Super Cheap Auto Group
Ranked 14th
72/100 for Lifebroker
72/100 for Lifebroker
Ranked 15th
68/100 for AMP
68/100 for AMP
Ranked 16th
63.6/100 for Australian Unity
63.6/100 for Australian Unity
Ranked 17th
63.4/100 for Insurance Australia Group
63.4/100 for Insurance Australia Group
Ranked 18th
60.8/100 for Calliden Insurance
60.8/100 for Calliden Insurance
Ranked 19th
56.8/100 for TIO
56.8/100 for TIO
Ranked 20th
54.4/100 for Genworth Financial
54.4/100 for Genworth Financial
Ranked 21st
52.8/100 for TOWER Australia Group
52.8/100 for TOWER Australia Group
Ranked 22nd
51.2/100 for BUPA Australia
51.2/100 for BUPA Australia
Ranked 24th
36.8/100 for Atradius
36.8/100 for Atradius
Ranked 25th
28.8/100 for Auto & General Insurance
28.8/100 for Auto & General Insurance
Added since at webmaster’s request: