Wednesday, February 22, 2012

PhD Fellowship in Marketing – The University of Amsterdam Business School

The University of Amsterdam Business School (ABS) provides academic
courses in accounting, finance, management, marketing, and strategy,
based on international research carried out in these areas. Within ABS,
the strategy and marketing section is involved in teaching at BSc and
MSc levels, as well as in executive education. Staff members publish in
top-tier journals including /Academy of Management Review, Academy of
Management Journal, International Journal of Research in Marketing,
Journal of the Academy of Marketing Science, Journal of International
Business Studies, Journal of Management, Journal of Management Studies,
Journal of Marketing, Marketing Science, Organization Science, Strategic
Management Journal/.

The Amsterdam Business School’s Strategy & Marketing Section has a
vacancy for:
PhD position in Marketing
1.0 FTE (38 hours per week)
vacancy number W11-055
In today’s competitive environment, innovation and new products are
essential. Radical innovation is particularly key for the growth and
long term success of firms. So far, research on radical innovation in
marketing has mainly focused on examining the drivers of radical
innovation. In this project, using patent data, we plan to look at the
overall innovation portfolio including both radical and incremental to
determine the configurations that garner superior performance in various
competitive and market conditions. Certain theories indicate that in
fact a balance of radical and incremental innovation may provide the
greatest gains in performance and competitive advantage yet no research
has tested this notion. In addition, the way in which incremental and
radical innovation are linked and the role of marketing in this
interface have not been addressed in research. The research will
involve the analysis of data gathered from multiple sources including
CRSP and patent data bases. Extensive preparation of patent data will be
necessary to build the metrics required. Other primary data may also be
gathered through firm-level surveys as necessary.
Requirements
* Master’s (MA, MSc or /drs/) in any relevant area with interest in
marketing and innovation
* strong quantitative skills (modeling, data preparation, and analysis)
* survey skills, measure development and scale analysis skills are
preferred
* interest (and preferably experience) in marketing, innovation and
new products issues at the organisation level
* mastery of both written and spoken English
* excellent presentation skills
Further information
Applicants who require further information about this vacancy, may
contact the supervisor(s) of this project: Prof. Jean Johnson
(j.l.johnson@uva.nl,<mailto:%28j.l.johnson@uva.nl,>+31 (0)20 525 4387)
or Dr Mark Leenders
(m.a.a.m.leenders@uva.nl,<mailto:%28m.a.a.m.leenders@uva.nl,>+31 (0)20
5256078). Further information about the strategy and marketing section,
see http://www.abs.uva.nl/strategyandmarketing
Appointment
The appointment will initially be for 1.5 years, to be extended to a
total of 4 years upon excellent performance (two evaluations will be
held, one after 10 and one after 14 months). The salary will be in
accordance with the University regulations for academic personnel, and
will range from EUR2,042 (first year) up to a maximum of EUR2,612 (final
year) gross per month. The collective employment agreement of the Dutch
universities will be applicable. The PhD thesis should be finalised
within four years. In this period, the candidate will also be expected
to do some teaching (20% of the time).
Job application
Applicants should send their CV and a cover letter to:
applications-feb@uva.nl
Please include the job reference number in the subject line. The closing
date for applications is 1 May 2011.

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